Wilson : We simply asked them: What did you see in this film? Question : Not what did you think ? Wilson : No, what did you see? Question : How many people were in the viewing audience of whom you asked this question? Wilson : 30-odd. Question : No one gave you a response other than “We saw the chicken”? Wilson : No, this was the first quick response “We saw a chicken.” Question : They did see a man, too? Wilson : Well, when we questioned them further they had seen a man, but what was really interesting was they hadn’t made a whole story out of it, and in point of fact, we discovered afterwards that they hadn’t seen a whole